UMG is tracking your MP3 purchase

MediaNet released Unique Identifier Technology Solution or UITS today. The good news it is not a rootkit, watermark or digital rights management (DRM) applied to purchased music files, instead it is a unique tracking identifier. Why is MediaNet using UITS? It is a requirement by Universal Music Group. Now when end-users purchase Universal Music Group content distributed by MediaNet customers there is a receipt embedded in the file unique to each purchase of UMG content. How will UITS affect consumers? It’s hard to say with all new content tracking and protection attempts it depends on what is done with the data later. If you would like to know more, review the technical specification, implement UITS as part of your music service, content distribution network or music jukebox? Universal has launched a website to share their new proposed standard for unique content purchase tracking. http://uits.umusic.com/